Turning the conventional handle more ergonomic
Alualpha were aiming for having a greater diversity of products and to redefine the brand strategy. The market for door and window handles is very competitive. We started by analysing the market and pinpoint the competing brands. It allowed us to detect some areas of opportunity, evolve some concepts and adjust the direction of the product.
Minimalist appearance. Refined to enhance the experience of touch and the comfort of usability.
Orizon language and functionality stays cohesive throughout the entire line. In a family of around 50 handles this is highly relevant as it ensures that all the Orizon products can share the same space with perfect visual harmony due to multiple tunings and prototypes that we made.