An approach
based on people
from insight
to validation.
What set
us apart?
Either a physical or a digital solution, our process is guided by a metric we call PIM. The objective is of assessing whether we create design with value for people (if it is desirable), for
industry (if it is viable in a sustainable way) or for the market (if it is unique and has a good market fit).
Context and Etnography
We always start with the context, we meet the users (ask, observe, participate)
Proximity
It's not us and our clients, it's all of us, together, collaborating in teamwork.
Adaptability
If there is something we don't know, we ask and we adapt.
Trends
We are attentive to what is happening and we create for the future.
Prototyping
We rely on prototyping to test everything from the beginning, with people.
Context and Etnography
We always start with the context, we meet the users (ask, observe, participate)
Proximity
It's not us and our clients, it's all of us, together, collaborating in teamwork.
Adaptability
If there is something we don't know, we ask and we adapt.
Trends
We are attentive to what is happening and we create for the future.
Prototyping
We rely on prototyping to test everything from the beginning, with people.
