{"id":1573,"date":"2023-02-03T16:28:00","date_gmt":"2023-02-03T16:28:00","guid":{"rendered":"https:\/\/www.inngage.pt\/work\/orizon\/"},"modified":"2023-07-21T17:24:07","modified_gmt":"2023-07-21T17:24:07","slug":"orizon","status":"publish","type":"work","link":"https:\/\/www.inngage.pt\/pt-pt\/projecto\/orizon\/","title":{"rendered":"Orizon"},"content":{"rendered":"\t\t<div class=\"block-project-information \" id=\"b-project-information-block_5bd37946eaf7c50edda96e385c70c40a\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3>Puxadores contempor\u00e2neos, inovadores e exclusivos.<\/h3>\r\n\t\t\t<div class=\"details-list\">\r\n\t\t\t\t<ul>\r\n\t\t\t\t\t<li><span class=\"title\">Cliente<\/span><br \/><span class=\"value\">Alualpha<\/span><\/li>\t\t\t\t\t<li><span class=\"title\">Sector<\/span><br \/><span class=\"value\">Ind\u00fastria<\/span><\/li>\t\t\t\t\t<li><span class=\"title\">Ano<\/span><br \/><span class=\"value\">2019<\/span><\/li>\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t\t\t<p>A Orizon \u00e9 uma linha de puxadores para portas e janelas desenhadas pela INNGAGE em colabora\u00e7\u00e3o com a Alualpha, que oferecem qualidade, seguran\u00e7a e facilidade de manuseamento. A escolha certa para projetos que se destacam com detalhes que fazem toda a diferen\u00e7a.<\/p>\r\n\t\t\t\t\t\t<ul class=\"categories-list\">\r\n\t\t\t\t<li><a href=\"https:\/\/www.inngage.pt\/pt-pt\/works\/#product-pt-pt\">Produto<\/a><\/li><li><a href=\"https:\/\/www.inngage.pt\/pt-pt\/works\/#strategy-pt-pt\">Estrat\u00e9gia<\/a><\/li>\t\t\t<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_4ac9025aede40add1861c57a445b3a9d\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled.jpeg')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled.jpeg 2560w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled-300x200.jpeg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled-1024x683.jpeg 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled-768x512.jpeg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled-1536x1024.jpeg 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-posicionamento-produto-scaled-2048x1366.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-text type-left-right \" id=\"b-text-block_76c271eb9f4d9a2af3f05d51d5c1979a\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3 class=\"anim-fade-in\">Tornar o puxador convencional, mais ergon\u00f3mico e inovador.<\/h3>\t\t\t<p class=\"anim-fade-in\">A Alualpha queria diversificar os seus produtos e renovar a sua estrat\u00e9gia de marca. O mercado de puxadores para portas e janelas \u00e9 muito competitivo. Por isso, come\u00e7amos por analisar o mercado e assinalar todas as marcas que fazem parte da concorr\u00eancia direta. Isso permitiu-nos identificar algumas \u00e1reas de oportunidade, evoluir alguns dos conceitos j\u00e1 criados, ajustando-os conforme a dire\u00e7\u00e3o pretendida.<\/p>\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_e52e350b450a80311d2c5ce3433c292d\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled.jpeg')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled.jpeg 2560w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled-300x169.jpeg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled-1024x576.jpeg 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled-768x432.jpeg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled-1536x864.jpeg 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-research-prototypes-scaled-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image-text type-img-left \" id=\"b-image-text-block_017665e0e5f9d5a262e134bab578d033\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"image img-left\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"1408\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-models.gif\" class=\"attachment-full size-full\" alt=\"\">\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"text\">\r\n\t\t\t\t<h3 class=\"anim-fade-in\">F\u00f3rmula otimizada que permite replicar a linha Orizon em cerca de 50 puxadores.<\/h3>\t\t\t\t<p class=\"anim-fade-in\">A linha Orizon tinha que parecer simples, mas em simult\u00e2neo, robusta para que se destacasse no mercado com um pre\u00e7o competitivo. Trabalh\u00e1mos diretamente com pessoas respons\u00e1veis pela instala\u00e7\u00e3o dos puxadores e arquitetos para perceber quais as carater\u00edsticas que acrescentam valor aos puxadores. S\u00f3 assim, foi poss\u00edvel chegar ao produto final.<\/p>\t\t\t<\/div>\r\n\t\t\t<div class=\"image img-right\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"1408\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-models.gif\" class=\"attachment-full size-full\" alt=\"\">\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-full  bg-mobile-center \" id=\"b-image-block_62a499232c79e7869300f816f7250abe\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\" data-scroll data-scroll-speed=\"-1.5\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5616\" height=\"3744\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner.png 5616w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner-300x200.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner-1024x683.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner-768x512.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner-1536x1024.png 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-fixed-banner-2048x1365.png 2048w\" sizes=\"auto, (max-width: 5616px) 100vw, 5616px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-text type-left-right \" id=\"b-text-block_01dc435fd80ceae9c5b48ba306661574\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3 class=\"anim-fade-in\">Apar\u00eancia minimalista. Refinado para melhorar a experi\u00eancia de toque e o conforto.<\/h3>\t\t\t<p class=\"anim-fade-in\">A linguagem e a funcionalidade da Orizon mant\u00e9m-se coerente ao longo de toda a linha, assegurando que todos os produtos podem partilhar o mesmo espa\u00e7o sem se perder a harmonia visual. Este aspeto s\u00f3 \u00e9 poss\u00edvel devido \u00e0 evolu\u00e7\u00e3o dos v\u00e1rios prot\u00f3tipos que fizemos.<\/p>\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-images-3 \" id=\"b-images-3-block_c9ebebddf1c1174bc1bbd950d9ec6406\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"images-list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image image-0\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1.jpg')\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1.jpg 960w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1-300x300.jpg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1-150x150.jpg 150w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1-768x768.jpg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1-400x400.jpg 400w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-1-610x610.jpg 610w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image image-1\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2.jpg')\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2.jpg 960w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2-300x300.jpg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2-150x150.jpg 150w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2-768x768.jpg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2-400x400.jpg 400w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-2-610x610.jpg 610w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image image-2\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3.jpg')\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3.jpg 960w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3-300x300.jpg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3-150x150.jpg 150w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3-768x768.jpg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3-400x400.jpg 400w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-detail-3-610x610.jpg 610w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-quote \" id=\"b-quote-block_3af2087e00074d78b18c8bf2539b3591\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<blockquote>\r\n\t\t\t\t<p class=\"anim-fade-in\">A linha de puxadores Orizon foi premiada com um Good Design Award em 2021 e um German Design Award 2022.<br \/>\r\n<\/p>\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-contained   \" id=\"b-image-block_a611531e6162d8a6e09183da17356e48\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio.jpg')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio.jpg 2560w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio-300x169.jpg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio-1024x576.jpg 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio-768x432.jpg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio-1536x864.jpg 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/orizon-banner-premio-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-awards \" id=\"b-awards-block_0687f0934fb5bfd93d2d0a167bcaa034\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"awards-list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"award-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"184\" height=\"110\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/german-design-award-2022-e1645120049606.png\" class=\"attachment-full size-full\" alt=\"\">\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"award-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/02\/good-design-award-e1645120010357.png\" class=\"attachment-full size-full\" alt=\"\">\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"award-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"110\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2023\/02\/built-design-awards-2022-e1685093646822.png\" class=\"attachment-full size-full\" alt=\"\">\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n","protected":false},"featured_media":1204,"template":"","work_categories":[27,26],"class_list":["post-1573","work","type-work","status-publish","has-post-thumbnail","hentry","work_categories-product-pt-pt","work_categories-strategy-pt-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work\/1573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"work_categories","embeddable":true,"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work_categories?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}