{"id":1559,"date":"2000-03-04T14:55:38","date_gmt":"2000-03-04T14:55:38","guid":{"rendered":"https:\/\/www.inngage.pt\/work\/trama\/"},"modified":"2023-02-03T12:41:42","modified_gmt":"2023-02-03T12:41:42","slug":"trama","status":"publish","type":"work","link":"https:\/\/www.inngage.pt\/pt-pt\/projecto\/trama\/","title":{"rendered":"Trama"},"content":{"rendered":"\t\t<div class=\"block-project-information \" id=\"b-project-information-block_56e109023ef9708544a6f868e5628505\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3>Sentimento de confian\u00e7a e seguran\u00e7a que o design encorpora.<\/h3>\r\n\t\t\t<div class=\"details-list\">\r\n\t\t\t\t<ul>\r\n\t\t\t\t\t<li><span class=\"title\">Cliente<\/span><br \/><span class=\"value\">Fogo Montanha<\/span><\/li>\t\t\t\t\t<li><span class=\"title\">Sector<\/span><br \/><span class=\"value\">Aquecimento e Climatiza\u00e7\u00e3o<\/span><\/li>\t\t\t\t\t<li><span class=\"title\">Ano<\/span><br \/><span class=\"value\">2014<\/span><\/li>\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t\t\t<p>Fomos abordados pela Fogo Montanha para desenhar uma nova salamandra, que se destacasse no mercado atrav\u00e9s de melhorias ao n\u00edvel de usabilidade e est\u00e9tica. Rapidamente entendemos que o mercado apresenta v\u00e1rias op\u00e7\u00f5es que ao n\u00edvel de funcionalidade pouco diferem. Ao abordar consumidores e potenciais compradores, identific\u00e1mos a necessidade de comunicar seguran\u00e7a, efici\u00eancia e confian\u00e7a atrav\u00e9s do produto no momento de compra. Esse foi o fator diferenciador.<\/p>\r\n\t\t\t\t\t\t<ul class=\"categories-list\">\r\n\t\t\t\t<li><a href=\"https:\/\/www.inngage.pt\/pt-pt\/works\/#strategy-pt-pt\">Estrat\u00e9gia<\/a><\/li><li><a href=\"https:\/\/www.inngage.pt\/pt-pt\/works\/#product-pt-pt\">Produto<\/a><\/li>\t\t\t<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_a1dcef3e9f90b0106cb7e7c7f7edad80\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-3-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-text type-left-right \" id=\"b-text-block_168d4daa567193b0ac8100ff09cac2c8\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3 class=\"anim-fade-in\">An equipment capable of transmitting trust to the consumer.<\/h3>\t\t\t<p class=\"anim-fade-in\">A confian\u00e7a \u00e9 transmitida atrav\u00e9s da facilidade de uso, look &#038; feel e qualidade de constru\u00e7\u00e3o, que se destacasse num mercado lotado e global. Um estilo ic\u00f3nico que comunica efici\u00eancia e seguran\u00e7a atrav\u00e9s do seu design, materiais de alta qualidade e acabamentos. Melhorar a usabilidade, principalmente no acesso ao dep\u00f3sito de pellets e ao puxador, foram as nossas maiores prioridades.<\/p>\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-full  bg-mobile-center \" id=\"b-image-block_4607e77c1ef4b0945319e4b1d395f4a4\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\" data-scroll data-scroll-speed=\"-1.5\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1.png 2560w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1-300x169.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1-1024x576.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1-768x432.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1-1536x864.png 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-enviroment-1-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-text type-left-right \" id=\"b-text-block_a9a863d7714acec83f8c0aadc2be16f7\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3 class=\"anim-fade-in\">Diferencia\u00e7\u00e3o como objetivo.<\/h3>\t\t\t<p class=\"anim-fade-in\">O mercado das salamandras \u00e9 bastante competitivo. A Fogo Montanha posiciona-se como uma marca premium, que oferece qualidade e engenharia de ponta. Sab\u00edamos que para diferenciar este produto dos seus concorrentes, ter\u00edamos de desenhar um produto premium, mas tamb\u00e9m inovador no que diz respeito \u00e0 sua usabilidade e compreens\u00e3o.<\/p>\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_82ebbd64c8fbcdecfe2e5afa53e3bc23\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-2-2-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_2d19f8fb525df30a8d9e0ff34599e82e\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled.jpg')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1263\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled.jpg 2560w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled-300x148.jpg 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled-1024x505.jpg 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled-768x379.jpg 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled-1536x758.jpg 1536w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-scaled-2048x1010.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_89975f13c4f90616fd7dc463ff16f029\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-prototyping-1-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-full  bg-mobile-center \" id=\"b-image-block_7a8d05d5c84dfd4c15d73d13b82e8406\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\" data-scroll data-scroll-speed=\"-1.5\" style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-text type-left-right \" id=\"b-text-block_eb35001cfc0dfe95f96ab9813ed18e42\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<h3 class=\"anim-fade-in\">F\u00e1cil de utilizar,<br \/>\r\nf\u00e1cil de compreender.<\/h3>\t\t\t<p class=\"anim-fade-in\">A \u00e1rea de combust\u00e3o foi separada da \u00e1rea de sa\u00edda de ar quente para que o produto pudesse ganhar leveza na sua apar\u00eancia e distanciar-se dos seus concorrentes.<br \/>\r\nO acesso ao dep\u00f3sito de pellets \u00e9 mais intuitivo e permite ao utilizador usar as duas m\u00e3os durante o abastecimento do dep\u00f3sito com pellets.<br \/>\r\nO puxador \u00e9 bastante vis\u00edvel e o seu sistema de tranca garante ao utilizador um fecho total e robusto da porta.<\/p>\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_84f53abca377860646c21c28cc4c13fd\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-testing-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_567766c50ae5d4ccf16251b5d781e9fa\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-product-placement-map-2-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_fbe2c432674946e5b5226efae6496310\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-3-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\n\t\t<div class=\"block-image img-auto   \" id=\"b-image-block_ad892cb3e5502ca764e53425b0c17b42\">\r\n\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"image img-desktop\"  style=\"background-image:url('https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2.png')\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1008\" src=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2.png 2048w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2-300x148.png 300w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2-1024x504.png 1024w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2-768x378.png 768w, https:\/\/www.inngage.pt\/cms\/wp-content\/uploads\/2022\/03\/trama-by-inngage-final-product-2-1536x756.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n","protected":false},"featured_media":1379,"template":"","work_categories":[26,27],"class_list":["post-1559","work","type-work","status-publish","has-post-thumbnail","hentry","work_categories-strategy-pt-pt","work_categories-product-pt-pt"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/media\/1379"}],"wp:attachment":[{"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/media?parent=1559"}],"wp:term":[{"taxonomy":"work_categories","embeddable":true,"href":"https:\/\/www.inngage.pt\/pt-pt\/wp-json\/wp\/v2\/work_categories?post=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}