NATURAL MATERIALS MIXED TOGETHER
STORK stands for stone + cork. A new material developed by Frontwave that combines the characteristics of natural stone and cork, enhancing their properties. Stone becomes lighter, larger, and offers acoustic and thermal efficiency. Cork becomes more premium and structured. This natural mix provides an increased range of applications and new possibilities.
With the product developed, Stork needed to become a brand that could relate to potential clients. As it’s a new product that combines two materials with innovation, no one knew Stork and that was the challenge.
The brand was positioned as premium, for high-end markets. The goal was to establish an emotional connection through communication. Combining that with the uniqueness of this new material, Stork statement was born: Seamless beauty, solid efficiency.
HIGH END SOLUTIONS. NATURE’S PERFECTION.
STORK is an innovative solution of lightweight material with outstanding resistance and durability. Its physical and mechanical characteristics promote a vast range of applications for any project using natural stone.
A natural blend of two highly valuable (and natural) materials.
A NEW BRAND FROM SCRATCH
From the brand identity, to the marketing materials, icon set, animations, brochures and website, all brand's touchpoints were developed with one thing in mind: communicating the emotional and technical properties of stone and cork, when combined.