PRODUCT PORTFOLIO STRATEGY. SOLUTIONS FOR THE MARKET.
With the ambition of expanding its portfolio, Solzaima knew that the best approach was to develop a collection of different wood stoves that could aim to different kind of consumers, but the investment and diversity should be controlled to avoid difficulties on the logistic side.
Solzaima approached us with the challenge of designing a new collection of wood stoves capable of responding to several needs and aspirations from different consumers and markets.
A collection of six wood stoves that fit in different markets from the mass market to premium niches, while sharing some components, production lines and assembly technics.
SHARED COMPONENTS, DIFFERENT PERSONALITY
The opportunities were defined and the goals determined after a deep analysis to the market, in collaboration with Solzaima. These new stoves focus on consumers and contexts of use, combining excellence in design and mastery in engineering. These six equipments share some common features and components but each one of them has their own personality.
AWARDED WITH A SILVER A’ DESIGN AWARD 2016
Tek Lumber represents a new concept of wood stoves capable of telling meaningful stories. Inspired by wood logs this stove brings a more natural atmosphere to the living room. The goal was to transfer nature into the habitat of the consumer, as a reminder of the wood that burns inside the stove. Steel pipes contrast with wood giving form to this everyday product that is eye catching and conveys new charisma to wood burning stoves.